SEO, brand and marketing strategist with a career spanning 19+ years. Still more curious now than when I started.
Get to know me →I'm a Malta-based strategist with nearly twenty years across marketing, branding and SEO. Marketing and branding came first: a start in B2B marketing and advertising that became an obsession with identity, positioning, and how organisations think about themselves and communicate that outward. This naturally grew into a deep interest in UX and CX, and moving into SEO deepened all of that further in ways I didn't fully anticipate. It turns out that understanding how a brand should be seen and strategising how it actually gets found are simply the same question asked from different directions.
These days I lead SEO and Strategy at Ellipsis, a specialist B2B SaaS agency, across our client portfolio. The work is detailed and demanding, which is exactly how I like it.
Outside of work, I have my own little recording studio and a deep love of music: producing for myself or others. Most people who spend any time with me find out fairly quickly about my slight obsession with Tolkien lore and trees. I'm also deeply bonded to my cat, Orla, who is young, ginger, and entirely convinced she runs things. She's not wrong!
I'd love to hear from you. Drop me a line.